The next stage requires a different leader
Upgrade the founder. Upgrade the business.
Join founders implementing the Be One of Zero leadership operating system and leading their business with clarity instead of chaos.
Three Ways to Work Together
Private 1:1 Executive Coaching
For founders and executives who want a direct line to a trusted thought partner. In these sessions, we work on your leadership, systems, and decisions so you get time back, lower chaos, and lead at the level your company now requires.
What you get:
- Deep‑dive strategy and leadership sessions over Zoom.
- Focused on your specific decisions, constraints, and team dynamics.
- Best for founders who want speed and personalized support.
The Founders Forge Cohort (6 Months, Once a Year)
For fast‑growing founders who want to scale without burning out themselves or their team.
Inside Founders Forge, you get:
- A room of high‑performing founders (not beginners).
- Live working sessions focused on real problems in your business.
- Clear leadership frameworks you can apply immediately.
- Support as you raise standards and make better decisions.
- Space to work on yourself and show up better for your team.
- Expert guidance based on what you actually need—not generic prerecorded content.
Speaking, Workshops, and Company Engagements
I speak with founders, leadership teams, and organizations on Be One of Zero, founder leadership, and building businesses that scale without burning people out. I also design custom workshops and advisory engagements to help your team install better operating rhythms and decision making.
What I offer:
- Keynotes and panels on founder leadership, Be One of Zero, and sustainable scale.
- Private workshops for founder teams and leadership offsites.
- Ongoing advisory to help your company implement leadership systems and operating frameworks.
Get The Playbook
Be One of Zero: Why the Obsessed Always Win is a leadership operating system for founders and executives who refuse to sacrifice their health, relationships, and sanity to scale. Written by Marine veteran and executive coach Karla Murphy, it cuts through feel‑good advice and gives you clear, direct, actionable frameworks built on real reps, real mistakes, and real wins.
Most founders stay stuck because they operate from an old identity that once worked and now costs too much. This book closes the gap between who your business needs and who you’ve become, using proven leadership systems, decision‑making frameworks, and founder‑specific coaching strategies.
Meet Karla
Karla Murphy is a former U.S. Marine Corps officer and U.S. Naval Academy graduate, turned multi‑business owner, executive coach, speaker, and author of Be One of Zero: Why the Obsessed Always Win, a leadership operating system for high-growth founders. She is the creator of Founders Forge, a private six-month cohort designed for fast‑growing founders, CEOs, and business owners who want to gain clarity, strengthen their leadership, and scale without burning out.
Over the past few years, Karla has coached more than 370 founders and executives across a range of industries, combining the precision of military leadership with entrepreneurial experience. A top 1% global seller and expert in systems design and team performance, she is obsessed with one thing: upgrading the founder so they can upgrade their business.
EXCELLENTTrustindex verifies that the original source of the review is Google. Excellent business knowledge and support. I've booked multiple sessions with Karla and I always come away with actionable steps that each time have improved my business in both revenue and time management. Thoroughly recommendPosted onTrustindex verifies that the original source of the review is Google. I had such an amazing experience with Karla. She was incredibly knowledgeable, patient (with my computer skills, lol), and helpful throughout the entire process. She took the time to review my shop in detail and point out exactly what I needed to work on. Her insights were honest and truly valuable. I'm so grateful for her guidance and highly recommend her services.Posted onTrustindex verifies that the original source of the review is Google. If you get the chance to work with Karla, grab it! She is exceedingly skilled at taking the overwhelming amount of life & work tasks entrepreneurs have to deal with and bringing order, actionable insights, & a solid plan to move forward. She leads with integrity, authenticity, and honesty. Karla just gets it and she is a top-notch choice for life changing advice. I highly recommend reaching out to her.Posted onTrustindex verifies that the original source of the review is Google. Amazing experience working with Karla!!!!!Posted onTrustindex verifies that the original source of the review is Google. Karla offers so much value with this. Between connecting her community to the Done-With-You Session. The Etsy playbook gives real insight on how she became successful. I am excited!!!Posted onTrustindex verifies that the original source of the review is Google. Karla Murphy is an elite, necessary force for any founder seeking true scale. In my capacity as a Principal and Owner Consultant, I can attest that few professionals possess her rare blend of military-grade discipline, top 1% entrepreneurial instincts, and profound emotional intelligence (EQ). She doesn't just provide systems; she delivers transformative clarity, turning operational chaos into a highly predictable, time-generating machine. Meeting Karla is meeting the antidote to business overwhelm." — Fernando Moran, Principal @ Integral Leadership Consulting and CoachingPosted onTrustindex verifies that the original source of the review is Google. Karla is incredible - she's been hugely helpful in my entrepreneurial journey. From mindset coaching to practical growth and scaling advice: absolute all starPosted onTrustindex verifies that the original source of the review is Google. Some people walk into your life quietly. Others arrive and immediately shift your entire perspective. She is the second kind. Our first encounter was at the In-Person Sydney Yacht event with the Morningside AI, and from that very moment, her presence was undeniable. Powerful. Disciplined. Calm. Confident. The kind of woman whose energy speaks before she ever needs to. There was no doubt in my mind that she was someone extraordinary. Later, being part of the Founders Forge Skool community only deepened that impression. Her leadership is rare. She does not just teach. She sharpens you. She does not just support. She strengthens you. She brings clarity where there is chaos, direction where there is uncertainty, and courage where there is hesitation. She has already helped me through real challenges in ways that created lasting shifts, not temporary motivation. Every interaction leaves you clearer, stronger, and more anchored in your own power. There is no fluff, no ego, no surface-level advice. Just truth, precision, and deep wisdom. Founders Forge is not just a community. It is a forge in the truest sense. You are shaped there. Strengthened there. Elevated there. And that comes directly from the standard of leadership she sets. This is one of those people you truly have to experience to understand. The impact becomes obvious within minutes. If you ever have the opportunity to be in her world, learn from her, or work alongside her, do not hesitate. It will change you.
Share Your Experience
If you’ve worked with Karla 1:1 or inside the private cohort, your feedback helps other founders understand the impact of this work and decide if it’s the right fit for them.
Ready to Work Together?
Send a quick note with where you are now and where you want to be. Every message is read personally, and you’ll get a clear next best step.