Founders Forge Cohort
The Cohort for Founders Who Refuse to Trade Their Health, Family, or Sanity for Growth
The Founders Forge Cohort is a 24-week live cohort for high-growth founders and leaders who need a stronger operating system for obsession, standards, ownership, focus, resilience, identity, and the life that has to hold all of it.
January 4 through June 20, 2027 · Limited to 70 members
Former U.S. Marine Corps Officer·U.S. Naval Academy Graduate·Author of Be One of Zero·2026 Most Influential Woman of the Year Jacksonville, NC
You do not need more information. You need a system you will use.
The work is built around applying leadership standards to the decisions, priorities, time, identity, relationships, and operating habits that determine whether your growth is sustainable.
The goal is not to become less ambitious. It is to build a life strong enough to hold the ambition.
What is actually costing you right now
The founder bottleneck
- Everything important still routes through you
- The team waits for answers you should not have to provide
- You are carrying decisions long after they should have been made
- Your calendar reflects urgency more than priorities
The personal cost
- Work follows you home
- Recovery happens only after exhaustion
- Your identity is becoming fused with the business
- The life you wanted the company to fund is getting pushed further away
Command your business. Don’t let it command you.
The cohort is designed to move leadership from reactive, founder-dependent behavior toward clearer standards, stronger ownership, better decisions, and a life that can actually hold the business.
The goal is not less ambition. It is a life strong enough to hold it.
Built for the room
Built under real pressure. Built for this room.
Karla Murphy is a former U.S. Marine Corps Officer and U.S. Naval Academy graduate. The work is informed by years of leadership under pressure, executive coaching, founder support, and the practical systems behind Founders Forge.
The cohort is not built around motivational content. It is built around decisions, standards, implementation, and the operating patterns that shape what happens next.
Join the Founders Forge CohortThe work
The framework you will keep using after the cohort ends.
Obsession
Clarify what matters enough to deserve your attention.
Standards
Define the standard and stop negotiating with drift.
Ownership
Build responsibility without turning yourself into the permanent rescue plan.
Focus
Protect priorities and make decisions before urgency makes them for you.
Resilience
Build capacity that holds under pressure without treating burnout as proof of commitment.
Identity
Become the leader your company needs without making the company the whole person.
Life Audit
Look directly at where your time, energy, health, relationships, and attention are actually going.
Four Arenas of Business
Use a clearer operating frame for the work, decisions, and constraints in front of you.
Productivity Framework
Turn priorities into a repeatable operating rhythm instead of another list of intentions.
WHAT YOU GET
Inside Founders Forge
A 24-week live cohort for high-growth founders
A 24-week live cohort for high-growth founders who want to scale without burning out themselves or their team. This is not prerecorded content. It is live, direct, with implementation steps to be applied to what is actually happening in your business right now.
- Four live Forge Sessions each month — the core training. Leadership frameworks and decision-making systems you can apply the same week.
- Two Weekly Review sessions each month — structured time to reflect, plan, and course-correct with real business problems in view.
- Two guest expert sessions each month — practitioners brought in around the issues that matter most at your stage.
- A two-day in-person summit — a room of high-performing founders working on their businesses together, not a conference you sit through.
- A cohort of up to 70 founders — peers operating at a similar level of responsibility and ambition.
- Session replays inside Skool — so a hard week does not put you behind.
- Two LinkedIn trainings — to strengthen your visibility and leadership presence as a founder.
- Productivity Trainings 1 and 2 — featuring the C.O.P.A. Method for turning priorities into a repeatable operating rhythm.
- A growing expert training library — added to as new practitioners are brought into the Cohort.
THE WEEKLY RHYTHM
What a week in the Cohort looks like
The Tuesday Forge Session is the core live commitment. Just one hour investment per week. The Co-Working Sessions and Weekly Reviews are optional and built for the weeks you have the room for them. Every session is recorded and available in Skool, so a travel week or a hard quarter does not put you behind.
| Session | When | What it’s for |
|---|---|---|
| Forge Session (core training) | Tuesday, 11:00 AM – 12:00 PM ET | Leadership frameworks and decision-making systems |
| Co-Working Session (every other week) | Thursday, 12:00 PM – 1:30 PM ET | Focused implementation and peer problem-solving |
| Weekly Review (every other week) | Friday, 12:00 PM – 1:00 PM ET | Reflection, planning, and course correction |
Cohort at a glance
Live structure
| Element | Details |
|---|---|
| Dates | January 4 through June 20, 2027 |
| Format | 24-week live cohort |
| Capacity | Limited to 70 members |
| Core system | Obsession · Standards · Ownership · Focus · Resilience · Identity |
| Community | Founders and leaders doing the work alongside one another |
| Enrollment | Enrollment is open while seats remain. |
Cohort results
What members say changed
“I came in with a prototype and a habit of hiding behind it. I’m leaving with a product that’s live, paying, and pedagogically airtight — and a founder who does the scary revenue work first instead of avoiding it.”
Cohort investment
Founders Forge Cohort
The cohort is a 24-week live experience built around the Founders Forge operating system, implementation, community, and sustained leadership work.
Join the Founders Forge CohortBuilt for the depleted operator—not the beginner.
This is for you if
- You have already proven you can build and perform
- The business is becoming too dependent on you
- You want stronger standards without sacrificing your health or relationships
- You are ready to work on the founder, not only the company
- You want a practical system you can keep using after the cohort ends
This is not another information product
- It is not passive content consumption
- It is not a substitute for therapy or medical care
- It is not private 1:1 consulting
- It requires participation, reflection, decisions, and implementation
BEFORE YOU JOIN
Frequently asked questions
When does the next cohort run?
How large is the cohort?
Is private coaching included?
What is the core framework?
How do I join?
Ready to lead differently?
If the business is growing but the current way of carrying it is not sustainable, the next move is to build a better operating system.